How does Local Broadcast Media Value, Esteem and Provide Voice to a Rapidly Growing Urban Centre

By Ashley Paul Jones.

Published by Spaces and Flows: An International Journal of Urban and ExtraUrban Studies

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Article: Print $US10.00
Article: Electronic $US5.00

The city of Ipswich, in Queensland Australia, is a working class town and my birth place. Like broadcast media, more generally, the city has gone through significant changes, which commenced in the mid 1970s when a central business district shopping plaza and a new railway station were erected, introducing a new era to the city and its people. The 1990s and early millennium have brought the realisation of massive growth in the so called Western Corridor (Ipswich City Council 2010). My research especially looks at how people in a place, Ipswich, in this case, use the local broadcast media to interact, share information, and express themselves creatively—their cultural and media practices. To achieve this, my study will look at the past and present Ipswich, in terms of the locale and the people. The first radio station for Ipswich city was 4IP (4 Ipswich), and connected with the people in a significant way. As a commercial operation, it valued the local resident as its audience and sought to provide a service that catered to the needs of the community. With the demise of 4IP and the establishment, some 15 years on, of a new radio station and currently the University of Southern Queensland, operating an online local radio station, Phoenix Radio provides for an interesting study into the importance of broadcast media and the local resident in a geographically defined place. I will identify the needs of local agents of radio, their current use of any internet-based technologies that supports social interaction, and the current practice. Further, the research will explore this in terms of location and connection with place.

Keywords: Local Radio, Local Television, Community and Local Media, New Media Tools, Social Media

Spaces and Flows: An International Journal of Urban and ExtraUrban Studies, Volume 2, Issue 2, pp.203-214. Article: Print (Spiral Bound). Article: Electronic (PDF File; 731.668KB).

Ashley Paul Jones

Lecturer, TV and Radio Broadcast, Faculty of Arts, University of Southern Queensland, Springfield Campus, Ipswich, Australia

Ashley has over 30 years of media industry experience, working professionally in television, radio, and newspapers. He is a journalist and presenter as well as a producer and trained director for television. He has been working in academia for 10 years, (six at UQ and the past four at USQ). Ashley is currently a full time lecturer, TV & Radio Broadcast, lecturing in the Bachelor of Applied Media degree at Springfield Campus. He coordinates Phoenix Radio's day-to-day management to the station, as well as oversight to the two television programs produced as part of one of the third year courses that he teaches. He is actively involved in the local community and remains active in the media industry. Ashley is passionate about local media and has researched this topic over a number of years. He is currently undertaking his Ph.D under this topic. He has a profound interest in local media and community development.