The city of Ipswich, in Queensland Australia, is a working class town and my birth place. Like broadcast media, more generally, the city has gone through significant changes, which commenced in the mid 1970s when a central business district shopping plaza and a new railway station were erected, introducing a new era to the city and its people. The 1990s and early millennium have brought the realisation of massive growth in the so called Western Corridor (Ipswich City Council 2010). My research especially looks at how people in a place, Ipswich, in this case, use the local broadcast media to interact, share information, and express themselves creatively—their cultural and media practices. To achieve this, my study will look at the past and present Ipswich, in terms of the locale and the people. The first radio station for Ipswich city was 4IP (4 Ipswich), and connected with the people in a significant way. As a commercial operation, it valued the local resident as its audience and sought to provide a service that catered to the needs of the community. With the demise of 4IP and the establishment, some 15 years on, of a new radio station and currently the University of Southern Queensland, operating an online local radio station, Phoenix Radio provides for an interesting study into the importance of broadcast media and the local resident in a geographically defined place. I will identify the needs of local agents of radio, their current use of any internet-based technologies that supports social interaction, and the current practice. Further, the research will explore this in terms of location and connection with place.
|Keywords:||Local Radio, Local Television, Community and Local Media, New Media Tools, Social Media|
Lecturer, TV and Radio Broadcast, Faculty of Arts, University of Southern Queensland, Springfield Campus, Ipswich, Australia