Fairtrade Towns:Place(ing) Responsibility

By Anthony Samuel and Louise Emanuel.

Published by Spaces and Flows: An International Journal of Urban and ExtraUrban Studies

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Article: Electronic $US5.00

This paper discusses the nature of place within the context of the Fair Trade Movement, and examines notions of responsibility and authenticity as key factors in the emergence of contemporary places. Fairtrade Towns are considered as the embodiment of socially constructed places that reflect a search for the authentic, combined with an extended responsibility which transcends space and encompasses what authors such as Barnett et al. (2005) and Massey (2005) have suggested to be ‘place beyond place.’ The Fairtrade Town, through its aim to influence patterns and processes of consumption, is consequently considered as a mechanism for place(ing) responsibility, for in effect enabling global citizenship to become part of the fabric of places and for enabling the authentic to return to the place of the here and now, rather than the other and then.

Keywords: Fair Trade, Fairtrade Towns, Responsibility, Citizenship, Place, Ethical Consumer, Consumption, Space, Socially Constructed

Spaces and Flows: An International Journal of Urban and ExtraUrban Studies, Volume 2, Issue 2, pp.191-202. Article: Print (Spiral Bound). Article: Electronic (PDF File; 723.063KB).

Dr. Anthony Samuel

Senior Lecturer, School of Business, University of Wales Trinity Saint David, Carmarthen, UK

Anthony Samuel is Senior Lecturer in Marketing and Business and Society in the Faculty of Arts and Social Studies, School of Computing Business and Tourism, University of Wales Trinity Saint David. His research work is based around the marketing dynamics of the Fairtrade Towns Movement and is conducted as a part time PhD scholar at the ESRC funded Research Centre for Business Relationships, Accountability, Sustainability and Society Research at Cardiff University.

Dr. Louise Emanuel

Senior Lecturer, School of Business (Tourism), University of Wales Trinity Saint David, Carmarthen, UK

Dr Louise Emanuel is a Senior Lecturer in tourism and Sustainability Faculty of Arts and Social Studies, School of Computing Business and Tourism, University of Wales Trinity Saint David. Her research interests are in social constructivist sense of place.